Kia's getting a ute. — Lachlan Rotherham

Kia’s getting a ute.

One bar. 20 Australian sporting legends. Zero car. Or even the name of the car.

Set against the backdrop of the nation’s beloved pub culture and iconic sporting heritage, this campaign is a tribute to the Australian way of life, blending the passion for sports with the practicality and adventure embodied by the new Kia Ute. With the Australian ethos at its core, the campaign ventures beyond traditional car advertisements, weaving a narrative that resonates deeply with the Aussie spirit. A tale of sporting heroes, unbridled rivalry, and pub culture. And most importantly, Kia’s first ever Ute.

91 different social edits were made to target audiences in each sporting code

We even commissioned a mural to immortalise the cast of legends

awards

One Show Asia Awards, 2024
Bronze | Integrated Campaign

Clio Sports Awards, 2024
Shortlist | Mixed Campaign

AWARD Awards, 2024
Silver | Social Media - Use of Talent and Influencers
Bronze | PR & Promotion - Product Launch
Bronze | Craft - Casting for Film Advertising
Bronze | Craft - Direction - Tv and Cinema Commercials
Bronze | Craft - Editing - Branded Content, Entertainment & Social
Shortlisted for Film Advertising - TV Commercials Over 30 Seconds
Shortlisted for Copywriting - Best Film Script, Individual

Ad News Awards, 2024
Shortlist | Ad Campaign of the Year
Shortlist | Game Changer Award

B&T Awards, 2024
Shortlist | Best Integrated Ad Campaign of the Year
Shortlist | Best TV Campaign

Caples Awards, 2024
Silver for New Product Launch
Bronze for Integrated
Bronze for Social & Influencer
Bronze for TV & Video Advertising

Best Ads on TV, 2024
Winner for best film

B&T, 2024
Campaign of the Month